VALUE TALK

VALUE TALK

Artistic Integrity and the Brand

with RUSSELL ABRAHAMS & KRISTEN CLAGUE

Russell Abrahams is a Cape Town-based illustrator and the founder of illustration studio Yay Abe. His designs are colourful, playful and able to own any space. They have already been wrapped around a KFC bucket, sandwiched in a Bombay Sapphire zine, stretched across Africa’s largest billboard, and, most recently, appeared in an exciting collab with H&M.
His partner Kristen Clague is a marketer and textile artist who has turned her lockdown hobby into a successful creative business. Together, they talk about the integration of brand and artistic integrity. How do you play with the big brands and still retain your artistic values?